Achieving Top Search Ratings in 10 Seconds

Years ago, when the Internet was still in its infancy and search engines were the newfangled way to find online content, it was necessary for a company or website to manually submit their sites to search engines. This process was not automatic, or even automated. Today, things move along at a faster speed where a single well-placed page link is enough to be recognised by search engines, thus allowing immediate hits on search engine results pages. Sometimes these active announcements aren’t even necessary; inference and other signals allow instant recognition via signals such as syndication, sitemaps, and references, among other things.

But there’s still one issue that troubles the search engine optimisation (SEO) community: speed of indexing. Currently, robotic search engine spiders crawl through websites searching for content based on keywords; the higher the keyword count, the higher the company’s search engine result. High traffic websites and those with formidable authority receive visits from search engine spiders far more often than lesser known sites. Sometimes these pages enter the Google index in as little as a few hours, or even a few minutes. The unfortunate truth is that not every website warrants this type of treatment, no matter the validity or usefulness of their content; if they did, search engine results would be obsolete. So, lowly websites remain in the slow lane, waiting for weeks, or even months, for their new content to be recognized by the search engine spiders, thus pushing their results further up the index.

Unfortunately, this issue isn’t something that has concerned Google all that much until recently. The Twitter revolution has forced Google to attempt to address the issue of providing faster and more up to date search results. Google Caffeine is the answer to the issue of slow indexing by using algorithms to increase indexing speed in a rather crude version of a real time search.

Achieving first page results in a Google search in less than 10 seconds is a deceptively simple process. Users send a Twitter message via phone, application or browser. If the message contains the proper target keyword, odds are good that it will show up in Google’s real time search results. This is done through Google’s universal search result mix which is a compilation of all relevant information on a given topic. These results are pulled from various sources and formats including websites, news stories, images, videos, books, and maps, with a goal of achieving a more comprehensive search.

The next issue becomes a question of the overall usefulness of the process and its results. For an active Twitter user, this method can be successful in creating an intermediate amount of exposure and name branding and is capable of driving some traffic. Unfortunately, there’s not much value in the system for most users. Website owners should ask themselves if it’s prudent to become complacent with nominal search engine results such as those that have been available historically. Search engine optimization is beginning to blend more with public relations, marketing and advertising and the new year will bring even more variability and innovation to the world of search engines. The best way to increase brand recognition and visibility is a seamless integration of real time searches, an increased speed of indexing, personalisation, universal search results, semantic web and useful search suggestions.

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