I found an IT Support company website where they had setup a blog, with an interesting twist.

Although their blog posts were about IT Support, Broadband Internet and IT Security, they somehow managed to ensure every single post, regardless of content, featured their primary keywords… and they linked those keywords back to relevant pages on their website.

Now personally, it looks like overkill. It doesn’t read too well and in all honesty, dilutes any link juice potential.

What they should rather do is focus on being very topical and ensuring that they use only relevant keywords when linking back to aspects of their website. I think this has better benefits, is less spam-like and will also read better as a whole.

Another tip regarding blog posts for your company website is not to go too crazy with keyword tagging! Keep it as relevant as possible – no more than 3-4 keywords, ideally. There’s no need to spam each post with keywords out of fear of missing out!